Pay Per Click (PPC).
Pay per click is a fairly new form of advertising. The PPC model is used on search engines and content websites and blogs.
Advertisers only pay a small fee when a user actually clicks on the ad and visits the website. Although some feel there is click fraud
and a properly optimized site is a better long term solution. Pay per click (PPC) has its place for creating instant brand awareness in
niche sectors and targeted ads make sure your budget is spent on the right audience.
As an advertiser you bid on keywords you predict your target market will use as a search term when they are looking for your product or service. When an internet user views a page with relevant content or types in keywords matching the advertiser's keyword list the advertiser's ad may be shown.
Google Adsense(Publishers) is the most popular at present. An example advert is below;
If you are using Google Adwords(Advertisers), Yahoo or Microsoft adCenter your ads will appear above, below and to the side of organic results on the Search Engine results pages or anywhere a webmaster/blogger chooses to place them on their web site.
On febuary 18th 2008 the New York Times reported three British Internet providers BT, Carphone Warehouse and Virgin Media have teamed up to try to obtain a piece of online advertising for themselves from this ever expanding market..
As an advertiser you bid on keywords you predict your target market will use as a search term when they are looking for your product or service. When an internet user views a page with relevant content or types in keywords matching the advertiser's keyword list the advertiser's ad may be shown.
Google Adsense(Publishers) is the most popular at present. An example advert is below;
If you are using Google Adwords(Advertisers), Yahoo or Microsoft adCenter your ads will appear above, below and to the side of organic results on the Search Engine results pages or anywhere a webmaster/blogger chooses to place them on their web site.
On febuary 18th 2008 the New York Times reported three British Internet providers BT, Carphone Warehouse and Virgin Media have teamed up to try to obtain a piece of online advertising for themselves from this ever expanding market..